When we buy online, images are the first thing we use to determine a product, reviews? Yes, but eye appeal is key.
The food industry is no different, we can only rely on what a product looks like if we are not able to taste it.
Chances are Many startup businesses may not be privy to expensive camera equipment to take professional photos, that does not mean they should be passing the work of another person off as their own. I have visited countless sites, social media pages especially cake makes and you see all professional stunning images only to realize they are stock photos or they are blatantly pirated (with the watermark intact) being passed off as someone else own. When you say “nice work” you get a reply like “thank you”
While I understand the need to use someone else’s property to promote your business, DO NOT pass it off as your own there are a few simple things which you can do.
Notice every time someone posts a video with background music, you see the words, “I do not own the rights to this music” Why can’t the same be translated to the use of images especially of food when you are promoting your own food-based business.?
There are many ways you can tell potential customers and customers that although you do not own the photos or it is not your creation, you are just depicting what the final product will look like, this is better in the long run, and it will also garner repeat customers if your product is good, even If you do not yet have your own images
There are simple things you can do if you would like to use someone else’s images/intellectual property. These include:
1. Paying for it, if there is a cost attached
2. Use royalty-free images (and do not pass them off as your own) https://pxhere.com/
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3. Ask permission from the owner
4. Give the rights to the creator/owner when using their images.
Note: there is a simple way to verify images used are that of the person using them, simply right click on the photo and select “search Google for images.
Related reading
https://www.savourpartnership.com/blog/2018/2/4/blogging-etiquette-using-other-peoples-images
Staff Writer